NEW YORK–– At the International Hotel/Motel & Restaurant Show (IH/M&RS) a seminar led by some of hospitalitys top female executives focused on the latest trends affecting the industry. On the panel were Glynn Aeppel, executive vp, acquisitions and development, Loews Hotels; Gail Fitzgerald, vp, hotel sales and marketing, Bellagio; Niki Leondakis, COO, Kimpton Hotels & Restaurants; Penny Pritzker, chairman, Trans Union and Classic Residence by Hyatt and Stephanie Sonnabend, president/CEO Sonesta Hotels & Resorts. The executives commeted about the growing importance of the female traveler and how hotels are tailoring their offerings to better cater to them. “Women like design, style and a sense of personal care,” said Leondakis. “They like to feel a one on one connection with the staff. But the most important thing is safety.” She pointed out that Kimptons properties, which are small and generally have a single point of entry, have been well received by female travelers. Pritzker noted that hotels are also focusing on amenity offerings that attract female guests, particularly spas. “We have expanded the presence and quality of our spas,” she said. “We also focus on creating a residential environment that is a sort of home away from home.” The panel also discussed the ongoing prevalence of boutique properties. “There is an increasing appreciation for the boutique concept and that experience is influencing other segments,” said Leondakis. “Now were seeing 800 room hotels starting to have the look of a boutique hotel. “Were in a commodity business,” said Aeppel, addressing the increasing focus on design to attract a target customer. “Right now its all about differentiating yourself. Everyones trying to be distinct. The biggest challenge today is trying to balance the brand standards with the desired experience.” Finally, the panel agreed sustainability is becoming more and more popular in the industry. “Its very very important,” said Fitzgerald. “And I think people will tolerate certain small inconveniences in order to promote the environment.” Leondakis agreed saying, “Sooner or later, legislation is going to mandate it so why not jump on the bandwagon now?”
