HB ON THE SCENE: Days Inn Reveals 7.4% RevPAR Increase Goal For 2005

KISSIMMEE, FL— It’s all about increasing RevPAR for Days Inn Worldwide, Inc., or at least that’s what the brand’s president, Joe Kane, emphasized here during the opening session of Days Inn’s Worldwide 2005 International Conference at the Gaylord Palms Resort & Convention Center. Kane declared that on the heels of steadily rising RevPAR figures for Days Inn hotels over the past nine years, the brand has set a 7.4% average RevPAR increase goal for 2005. And if that goal is indeed attained, then Days Inn will have outpaced the rest of the economy segment by an average of 92 cents per room. “Sure, 7.4% is an aggressive goal,” Kane said. “But why not?” Kane added that higher occupancy rates can drive RevPAR considerably more going forward since Days Inn’s prior RevPAR growth has been the result of rising ADRs. Also promising to boost RevPAR in the future are various Days Inn initiatives, including wireless high-speed Internet access, an enhanced breakfast program, a new bathroom amenity package and a revamped quality assurance process. According to Dino Pallotta, vice president of operations for Days Inn, wireless HSIA will become the brand standard. “Nothing improves occupancy like high-speed Internet access,” he said.