Harper Named SVP Of Four Points By Sheraton

WHITE PLAINS, NY— Starwood Hotels & Resorts Worldwide has appointed Hoyt Harper II as senior vp/Four Points by Sheraton. Harper will be responsible for all operational aspects of the Four Points by Sheraton brand, including brand standards, product development and owner relations. Harper will report directly to Bob Cotter, Starwoods COO. Harper, a 22-year veteran of the travel and hospitality industry, most recently served as senior vp/ business development and marketing programs, where he was responsible for developing strategic alliances and partnerships for Starwood, as well as developing loyalty and membership programs, sponsorships and promotions. Prior to that, Harper held the position of vp/marketing programs, where he oversaw the successful launch of Starwood Preferred Guest in February 1999. Harper was also responsible for developing an array of global marketing alliances with travel, credit card, business services, leisure programs, consumer product companies, sponsorships and promotions, including the launch of our new co-branded credit with American Express and sponsorship of the PGA Tour. During his tenure with Starwood, Harper has solidified dozens of global marketing alliances, including more than 25 global airlines, AT&T, Carnival Corp. and American Express.