Guest Satisfaction Report Launched By LRAWorldwide

HORSHAM, PA? LRAWorldwide has created the LRA Hotel Guest Satisfaction Report to provide the hotel industry with national and local market guest satisfaction data on a comparative, non-identifying basis. ?We want to help raise the quality of the hotel experience by unlocking, in a completely anonymous way, data that many hotels currently collect regarding various guest satisfaction attributes,? said Rob Rush, managing director of LRAWorldwide ?The GuestSat Report will provide meaningful guest satisfaction data to the industry that today includes only occupancy and supply/demand data,? Rush added. From existing hotel brands? guest satisfaction and comment card data, LRAWorldwide researchers have created a database model that allows participants to determine, for the first time, how well they perform against the competition based on certain customer satisfaction attributes. ?We believe this data will be extremely beneficial to both hotel companies and guests because, ultimately, it will raise the quality of the hotel product. The GuestSat Report allows lodging brands to see exactly where they stand with their guests as well as their competition,? he said. LRAWorldwide is a hospitality consulting firm that provides quality assurance programs, performance measurement, market research and information services to the global hospitality and travel industries, as well as other industries where people congregate.