LONDON—London-based hotel group glh, a subsidiary of Singapore-listed GuocoLeisure Group, has opened every hotel Piccadilly, the first site for the new brand concept, with three more expected to open over the next 18 months, according to the company.
Every hotels offers luxury bedrooms but does not offer meeting rooms, spas or a variety of restaurants and bars.
Every hotels is the result of two years of research and feedback. Features include:
• Modern bedrooms with a Hypnos bed, rainfall shower, Smart TV, Nespresso coffee machines and complimentary soft-drink minibar;
• Choose Your Own Room booking service so guests can preselect their room prior to arrival;
• Online check-in and checkout;
• Knowledgeable hosts trained to help guests get more from their stay; and
• Free and unlimited WiFi
Mike DeNoma, CEO of glh, said, “We believe we conduct more research than anyone our size, we do this to help us better understand the modern traveler, who has a new set of expectations. We found WiFi is now considered a given, alongside water and heating, and we took this seriously.”
Richard Sofer, CEO of every hotels, stated, “What came out loud and clear was that guests wanted a great room with great tech, in a great location. What is really important to today’s guests, regardless of whether they are traveling for business or pleasure, is that they don’t want any hidden surprises. So, not only is our WiFi complimentary, but so are our minibars, Nespresso machines, printing facilities and in-room entertainment.”
The every hotels proposition also is designed to tackle a specific need for hotel owners in the four-star sector, with better overhead efficiencies and opportunities for conversions and new-builds.
The launch of every hotel Piccadilly will be followed by Bloomsbury, Hyde Park and Leicester Square over the next 18 months, with an ambition to add up to another 50 hotels globally by the end of the decade, according to the company.