PARK CITY, UTAH— gCommerce, an Internet marketing company, said it has launched its Web-based hotel marketing and distribution management services company. The newly created company looks to provide electronic marketing services to hotels ranging in size from 50-room boutique properties to 200-room full-service luxury hotels. Among the tools gCommerce uses are online brand development, yield and distribution management, preferred placement on key websites, search engine marketing, website design management, email marketing, negotiating contracts with online booking services, guerilla-marketing campaigns, IT infrastructure and CRM, the company said.
