Four Seasons Singapore Chooses Chinadotcom Marketing Solutions

HONG KONG— Chinadotcom Corp.’s e-solutions arm, Ion Global, an Asian e-business integrator, has been appointed by Four Seasons Hotel Singapore as its integrated on-and-offline marketing partner to enhance communication with the hotels loyal customer base and to reach new customers. The engagement also incorporates the “expresso” technology product developed by MEZZO Marketing, the e-marketing arm of chinadotcom. Ion Global has already started work for Four Seasons Hotel Singapore to develop a customer-centric approach to marketing which builds consumer intelligence to generate incremental sales, while deepening relationships with patrons and lowers sales and marketing costs. The value proposition involves strategy, creative, content, database and HTML development and incorporates the e-marketing infrastructure resources of MEZZO Marketing. Ion Globals first integrated marketing campaign resulted in the addition of 6,000 names to Four Season Singapores database.