Female Business Traveler Survey To Reshape Hotel Designs

ATLANTA— A recent survey of female businesses travelers by John Portman & Associates has found that this segments preferences will significantly affect the way hotels are designed and run in the future. The Atlanta-based architectural firm— which specializes in hospitality, education and corporate design— announced the survey results, which were based on the responses from more than 13,000 female executive business travelers from Fortune 1000 companies. The responses highlighted the views of this segment of the travel market toward hotel design and their travel arrangements. When asked what was most important when selecting a hotel, 23% of respondents said that nearness to their client was most important, and 20% said that security governed their hotel selection. The majority of respondents prefer to stay in a chain hotel. However, a more personalized stay is preferred by an overwhelming 93%. When asked what would be most important in terms of personalization, 47% said they would want reading materials specifically geared toward them; 30% would desire a personalized menu; and 15% wanted climate controls that were specific for them. About 93% of the respondents also reported that they always or sometimes use the Internet while traveling. In terms of amenities, oversized bathtubs were most preferred. Additionally, more than 75% reported that they order room service at least once or twice daily. Female business travelers have increased by more than 70% in the past 10 years, making this the fastest growing travel segment in the nation, according to the firm. And this year more than 50% of all travelers will be female business travelers.