Econo Lodge, Rodeway Quick-Map Goals

ATLANTA— Choice Hotels’ economy brands— Rodeway Inn and Econo Lodge— gave franchisees attending the annual convention here road maps to where each brand would focus attention in the year ahead. At a glance, both brands will continue to push for greater quality, with Econo Lodge aggressively culling sub-standard properties and raising QA scores, and both will combine marketing dollars to reach more consumers. Rodeway is wrangling a nationally branded breakfast program, along with a room-cleaning program via Procter & Gamble, while Econo continues with its “Mr. Clean” housekeeping campaign spotlighting room cleanliness. In addition, both brands are extending “Ea$y Choice,” their frequent traveler program at least until Dec. 31, 2003—Stefani C. O’Connor