STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is set to break ground on a dual-branded Aloft and Element hotel development in Redmond, WA, which is expected to open in July 2017. Owned and managed by CSM Corporation, the 150-room Aloft Redmond and 131 -room Element Redmond will be located just outside the campus for Microsoft Corporation’s world headquarters.
“This hotel development brings together the best of both brands to offer an incomparable guest experience,” said Steve Schlundt, COO of CSM’s lodging and residential divisions. “The proximity to Microsoft’s campus presents an ideal opportunity. By developing both extended- and non-extended-stay hotels, we are able to better meet customers’ needs. We look forward to working side-by-side with Starwood Hotels & Resorts to bring this innovative concept to the Redmond area.”
The Aloft and Element hotel development will be located within Esterra Park, a campus-style, master-planned development with 1.2 million sq. ft. of commercial office space, 1,400 residential units and a Link light-rail station slated to open in 2023. Easily accessible from the I-5 Freeway, the hotels are close to both Redmond’s shopping district and downtown Bellevue. Aloft Redmond and Element Redmond will face a common courtyard and will each feature separate branded lobbies. Shared facilities will include 6,500 sq. ft. of state-of-the-art meeting space, an outdoor pool, a fitness facility and parking.
Aloft Redmond will offer loft-like rooms and amenities including Re:fuel by Aloft, a one-stop grab & go food and beverage area, and W XYZ bar.
Element Redmond will feature studios featuring fully equipped kitchens and spa-inspired bathrooms. It will also offer the Element brand’s complimentary bikes to borrow and the signature Rise breakfast and Relax evening reception.
Aloft and Element Redmond will join several other similar developments worldwide, including Aloft and Element Lexington and Aloft and Element Boston Seaport (2016) in Massachusetts; Aloft and Element Dallas Love Field (2016); Aloft and Element Columbus in Ohio (2017); and Aloft and Element London Tobacco Dock (2017).
“We are experiencing growing demand for dual-branded Aloft and Element hotel developments in major metropolitan markets throughout North America and beyond,” said Allison Reid, SVP, North America development for Starwood Hotels & Resorts. “Both Element, which is on track to more than double its number of rooms by 2017, and Aloft, which just crossed its 100th hotel milestone worldwide, offer unique, sought after experiences.”