EL SEGUNDO, CA—DIRECTV has expanded its on-demand programming available through its Residential Experience (DRE) for hotels. The newly enhanced DRE also features a fully customizable Welcome Screen with cascading control at the brand and property levels to create a consistent digital presence across locations and promote hotel amenities and events.
Guests can have access to thousands of on-demand shows and movies available on DIRECTV’s at-home video-on-demand service, including newly released movies like they have at home (select titles available 28 days before Netflix and Redbox), at a low price. Additionally, guests can access the same HBO and Showtime offerings of on-demand movies and original series available on DIRECTV’s residential platform at no additional cost and without the need for the guest to subscribe or log-in.
DIRECTV’s new Guest Welcome Screen PRO is completely customizable by brand or property and can be personalized for guests. Hotels can also use the Welcome Screen to generate revenue through ad banners, and promote loyalty programs, hotel amenities and special events. The Welcome Screen is controlled in the cloud.
DRE, which is currently in more than 2,000 locations across the country, will also offer hotel guests additional on-demand shows from popular television networks and DIRECTV exclusive original programming, such as Kingdom and Rogue, at no additional cost. DRE’s hospitality entertainment features are now available to hotels over all wiring schemes (home-run or loop-thru/daisy chain) and are compatible with all HD televisions.
DRE also offers access to exclusive sports programming, like NFL Sunday Ticket, a user-friendly interactive program guide, guest messaging, folio review/express checkout and hotel property management system integration.