HOLLYWOOD, CA— Hilton Hotels Corp. is launching a series of new benefits for developers, said Bill Fortier, svp of franchise development/franchise hotel group, at a press conference held here at the ALIS conference on Feb. 4. Each Hilton-brand hotel owner will now be supplied with a Hilton HHonors “owners” card, which he/she will be able to display when checking into a Hilton-brand hotel. Owners will also be enrolled into Hilton’s employee travel program, which will enable them to register at Hilton-brand hotels at a discount. Meanwhile, said Fortier, Hilton is implementing a series of annual awards for its owners, including “developer of the year,” and “conversion of the year.” — Ruthanne Terrero
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