PARSIPPANY, NJ– Days Inns Worldwide has announced a sponsorship with the Professional Bowlers Association for its PBA Tour and PBA Senior Tour. Days Inns said the sponsorship is designed to increase its brand awareness and exposure. The three-year sponsorship, developed with the assistance of Strike Ten Entertainment, will run through the 2004-2005 season and allow the Days Inn brand to have title sponsorship for the PBA Days Inn Open in Dallas, Feb. 5-9, 2003; promotional mentions on ESPN and ESPN2 during the week prior to the event; and exclusivity for hotel and lodging accommodations. Additionally, the sponsorship includes commercials for the brand on all 20 PBA Tour telecasts; event signage; presence on PBA.com; and use of PBA Tour player likenesses in promotional materials. The brand will also get exposure on the PBA Senior Tour, where all players will wear Days Inn shirt patches.
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