DALLAS— The Adams Mark Dallas will provide complimentary suite upgrades to attendees of the upcoming Hospitality Industry Technology Exposition & Conference (HITEC). The event takes place from June 21-24 at the Dallas Convention Center here and is produced by Hospitality Financial and Technology Professionals (HFTP). The Adams Mark Dallas is one of three official HITEC hotels for this event and will host the Welcome Reception during the conference. “Since HITEC attendance is made up of our industry colleagues, we decided to do something special during HITEC 2004,” said Michael Spamer, general manager of the Adams Mark Dallas. “We are unique to have more than 200 suites out of our 1,840 rooms inventory so we decided to offer 150 of them to our industry colleagues for the same price as a room.”