Choice Unveils Sweepstakes

SILVER SPRING, MD— Choice Hotels International has launched the Get Together Sweepstakes, which will award a grand prize winner a trip for 10 family members and friends to any Choice brand hotel location of their choosing within the continental U.S. The sweepstakes began Sept. 16 and will run through Jan. 31, 2003. The Get Together Sweepstakes grand prize includes airfare, accommodations for four nights and $500 in spending money per person. A new television commercial, airing on national cable networks such as CNN, MSNBC, the Discovery Channel and the Weather Channel, touts the Get Together Sweepstakes. The commercial features images of a family traveling together by car, sightseeing, sharing bedtime stories in a hotel room and taking a dip in a hotel pool. A separate radio campaign, featuring the voice of Barry Corbin, will air on national radio networks such as Westwood One and the ABC Radio Network.