ROCKVILLE, MD—Choice Privileges, the guest-loyalty program for Choice Hotels International, Inc. has introduced a new rewards feature, Points Plus Cash, which enables Choice Privileges members to redeem a reward night by combining their existing Choice Privileges points with cash. This feature is the first in a series of new member-friendly offerings for the Choice Privileges loyalty program, which will be rolled out throughout the course of 2015.
“Finding new ways to make free-night rewards even more attainable to members is a top priority for our award-winning Choice Privileges program. We are thrilled to begin an expansion of offerings to our travelers,” said Jamie Russo, VP, loyalty programs at Choice Hotels International. “The new Points Plus Cash offering is just the start as we enhance customer value within our Choice Privileges rewards program and strengthen our commitment to our loyal members.”
Points Plus Cash reward nights will be available for Choice Privileges members with a minimum of 8,000 points in their account, and members can pay for the remaining amount of their stay through standard U.S. currency. Points Plus Cash nights are available for hotels with reward-night point levels of 10,000 points or higher.