Choice Launches Clarion Collection

SILVER SPRING, MD— Choice Hotels International has launched the “Clarion Collection,” an extension of its Clarion brand tailored to accommodate unique, historic or boutique hotels. Included are properties in resort, urban gateway, or major secondary markets with average daily rates that exceed $90. These hotels may retain their existing names, with the Clarion brand name assuming a secondary position. Additionally, each hotel will have a brass plate with the Clarion Collection logo mounted by the front entrance. “The Clarion Collection allows unique, highly individualized hotels to have the best of both worlds,” said Michael Ludden, senior director-brand manager/Clarion brand hotels. “They retain the uniqueness that has earned them a reputation within their markets, but they also benefit from the $50 million marketing programs, strong reservations delivery and exceptional franchise services offered by Choice Hotels.” Ron Burgett, vp-franchise development/Choice Hotels, said two properties, The Peabody Court in Baltimore and The Hotel Cosmos in San Francisco, already have joined the Collection. “We’re looking for hotels that are local market-centric, with a minimum of 45 guest rooms and a fine dining, full-service restaurant either onsite or directly adjacent,” Burgett said.