SILVER SPRING, MD— Choice has signed a one-year deal with United Soccer Leagues (USL) to be the exclusive provider of rooms for the league’s 323 teams. Although financial terms of the agreement were not disclosed, USL will reportedly get an undisclosed share of the revenue depending on how many room nights it books. Choice has hotels in all USL cities. The deal represents more than 15,000 room nights for the parent company of Comfort Inn, Comfort Suites, Quality, Clarion, Sleep, Rodeway Inn, Econo Lodge and MainStay Suites brands. With the creation of a sports marketing and sales division, Choice said it will now pursue additional sports clients and partnerships.
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