Silver Spring, MD— Choice Hotels International plans to unveil its advertising campaign, “Power of Being There. Go,” in Australia this month in an overall effort to establish a unified global advertising approach. The original campaign was launched in the United States in May 2001. Choice Hotels is looking strike quickly while the iron is hot. The company acquired Melbourne-based Flag Choice Hotels this past July. The Australian advertisements were adapted by Brandhouse Arnold Worldwide/ Melbourne from the ads created by Choice Hotels agency, Arnold Worldwide/Washington, to highlight the Comfort, Quality and Clarion brands while corresponding with the needs and interests of the Australian market. The ad campaign’s tagline references the traveler’s ability to experience more than 2,700 Comfort, Quality and Clarion brands around the world. The campaign’s first television advertisements are set to air on Sept. 28 on three major Australian networks and their regional affiliates. In addition, 450 billboard advertising sites have been secured nationwide in major cities and key regional areas.
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