SILVER SPRING, MD— Choice Hotels International Inc. is launching a Best Choice e-Rate Guarantee via its proprietary website, Choicehotels.com, that guarantees consumers the best online rates for stays at its Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn brand hotels throughout the U.S. and Caribbean. The Best Choice e-Rate Guarantee becomes effective on March 28, 2003. The program offers consumers with a confirmed reservation for a room at any domestic Choice Hotels brand hotel on Choicehotels.com who find a lower rate on a third party website an additional 10% off the lower rate by filling out a Best Choice e-Rate Guarantee claim form. The move is aimed at directing online consumers toward Choice-branded websites to book hotel rooms. Several other lodging companies have already instituted similar programs, including Six Continents and Starwood Hotels & Resorts. “Our hotel owners realize more direct profits when they sell rooms via Choicehotels. com,” said Wayne Wielgus, Choice Hotels senior vice president/marketing. “And the integrity of our brands is enhanced significantly as we drive more business through our own site.”
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