Choice Hotels Canada Introduces New Franchising Incentives

TORONTO, CANADA— Following the success of last year’s franchise development incentives, Choice Hotels Canada is offering prospective franchisees a franchising incentive when opening either a Quality Inn, Hotel or Suites property or Econo Lodge property. The Econo Lodge incentive offers a $30,000 rebate on opening day, a $5,000 signage credit and no royalty fees for the first year on a 10-year contract for a hotel with 40 rooms or more. The Quality Incentive offers a $35,000 rebate on opening day, a $15,000 signage credit and no royalty fees for the first year on a 10-year contract for a hotel with 65 rooms or more. Despite 2001’s challenges, a total of 25 new franchise agreements were signed including nine new-construction hotels for the Choice Canada System. Of the 25 hotel deals signed, there were seven Econo Lodge hotels, seven Comfort hotels, nine Quality hotels, one Clarion hotel and one Rodeway Inn.