SILVER SPRING, MD— Choice Hotels International has reportedly agreed to become the “official hotel partner” of the National Association of Intercollegiate Athletics (NAIA). Under terms of the agreement— which extends through 2005— Choice will provide NAIA member institutions with a centralized phone number for making hotel reservations and accessing discounted room rates. The agreement also specifies that Choice’s Comfort Inn, Comfort Suites, Clarion, Quality, Sleep Inn, Econo Lodge, Rodeway Inn and Mainstay Suites brands will be promoted exclusively to the NAIA membership through various means. NAIA coaches and athletic directors across the U.S. and Canada reportedly generate approximately 50,000 – 70,000 room-nights annually.
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