PARSIPPANY, NJ— Cendant Corp.’s hotel group has appointed Rajiv Bhatia as vp/international services, responsible for overseas franchise sales and support efforts. Bhatia also will serve as liaison with the division’s Asian-American franchisees in the United States. Promoted to his current position after serving five years as corporate director, international hotel services, Bhatia has previously worked as Cendant’s regional franchise manager for the Howard Johnson brand from 1995 to 1996 and franchise service manager from 1994 to 1995. He was the general manager of a Howard Johnson hotel in New York City from 1991 to 1994.
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