Cendant Timeshare Names Marketing Chief

PARSIPPANY, NJ— Cendant Corp. has named Peter Menges to the newly created position of evp/marketing, Cendant Timeshare Resort Group. Menges will work closely with senior marketing staff from Fairfield Resorts and Trendwest Resorts, said the company. Tasks he will head up include “sharing best practices in marketing and media across the Cendant Timeshare Resort Group, as well as identifying and pursuing new revenue opportunities, new products, new segments and new channels for Cendant’s vacation ownership offerings.” Menges spent the past two years as svp/integrated marketing and media for Cendant Corporation, overseeing corporate marketing, media and the facilitation of cross-marketing activity. The Cendant Timeshare Resort Group’s business units include Fairfield Resorts, based in Orlando, and Trendwest Resorts, based in Redmond, WA.