BEVERLY HILLS, CA Hilton Hotels Corp. and Hoteles Camino Real S.A. de C.V. (HOCASA), a Mexican hotel chain, signed an agreement to affiliate 14 Camino Real hotels and resorts in Mexico and Texas with the Hilton family of brands. Effective April 1, 2001, Camino Real hotels will become participants in the Hilton HHonors program and receive sales and reservations support from Hilton Sales Worldwide and Hilton Reservations Worldwide offices around the globe.
With the signing of this agreement, the Hilton family of brands features the largest collection of four and five-star hotels in Mexico and the second largest hotel chain presence in that country overall. In total, Hilton will be represented in Mexico with 21 hotels and 5,190 rooms. HOCASA will spend $40 million over the next 26 months on the entire Camino Real hotel portfolio to meet Hilton brand standards prior to re-branding. (1/17/01)