NEWBURY PARK, CA Best Value Inn (BVI) Brand Membership has completed an enhancement of its national reservation and membership development website, www.bestvalueinn.com. The site has been restructured to be more interactive and to increase the number of visits as well as guest reservations and leads from hotel owners interested in joining the brand.
Enhancements include on-line, real-time reservations and seamless connectivity powered by Unirez Hotel Reservations, special promotions including a section termed “Hot Deals” which features property specific promos and the Travel Card that pays frequent guests $20 cash for staying at BVI member hotels. The membership information, and other links, have been updated to offer instant recognition as well. (4/11/01)