WASHINGTON DC American Resort Development Associations (ARDA) 2001 International Resort Development Convention and Exposition is being held April 21-24 at the Orlando World Center Marriott.
The importance of branding in the resort development and timeshare industry has become increasingly important over the past few years, prompting ARDA to include the Global Marketplace program in its schedule of events. Leaders from the worlds regional timeshare associations will present updates on industry trends and developments around the globe, followed by an in-depth discussion on branding in the vacation ownership industry. As an extension of the Global Marketplace, an educational session entitled, A Brand New Day will also be held to discuss how hospitality companies are leveraging their brand power to impact growth and enhance owner services. (1/24/01)