NEW YORK— Boutique Hotel Group has launched a new national sales force, located in the companys New York City headquarters, that will be responsible for increasing brand awareness and group business at its five properties, as well as new hotels that will be added as part of the companys expansion strategy. Three industry sales executives will comprise the new team. Melinda Allen Bennett will serve as corporate director of sales. Lourdes Del Valle joins the team as national sales manager. Veronica Popova has been named corporate sales manager.
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