ATLANTIC CITY, NJ—Borgata, a joint venture development of Boyd Gaming Corp. and MGM MIRAGE, has named Larry Mullin evp/marketing for the $1 billion, 2,000-room casino hotel & spa. The property is scheduled to open in 2003 at Renaissance Pointe in the Marina District here. Mullion will oversee all aspects of marketing and branding, including relationship marketing, advertising, direct marketing, customer-care center, entertainment, loyalty-card program and customer-service strategy. Mullin recently served as president/COO at Trump Marina and has also held senior management positions at Trump Taj Mahal, Trump Castle and Harrahs Hotel Casino.
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