Blue Square Studios Teams With Hotel Booking Solutions

PHOENIX— Blue Square Studios, creators of the Hotel Site Toolkit and Web designers for the hospitality industry, announced it has entered a partnership with Hotel Booking Solutions. The venture combines Hotel Booking Solutions’ channel management hospitality software, hobooBox, with Hotel Site Toolkit, a suite of hospitality specific web applications. The partnership provides Hotel Site Toolkit with the necessary technology for its Channel Management module. The Channel Management module (hstHM) is Blue Square Studios’ re-branding and deployment of the core hobooBox technology. hstCHM provides a single application for hotel managers to allocate inventory and control rates across all distribution channels including its own website, third-party travel portals and Global Distribution Systems. The hobooBox will also be integrated with the Hotel Site Toolkit’s Reservations module (hstRES). The hstRES module is designed as a single screen and an HTML-based, no-transaction-fee, booking engine. hstRES is implemented using the existing website’s look and feel to provide a consistent and secure booking environment that can easily be private labeled for a hotel’s group, corporate, and travel agent business, according to Blue Square Studios and Hotel Booking Solutions. The two companies said that they are also looking toward future product integration with Hotel Site Toolkit’s CRM module (hstCRM). The hstCRM module will feature centralized customer future reservations, stay history and preferences in a standard format. This data may then be leveraged for more accurate campaign targeting, trend analysis and pro-active alerting, according to the companies.