PHOENIX—Best Western International is on track to set a brand record of three consecutive years with a North American RevPAR index of 110, according to the company.
Additionally, systemwide net revenue through August 31 is up 5.8% as compared to the same period in 2013. Other accomplishments include:
- Central Reservations System (CRS) RevPAR increased 9.1%
- Property-direct revenue increased 4.7%
- Best Western revenue increased 5.9%
- Best Western Plus revenue increased 12.6%
- Best Western Premier revenue increased 18.2%
- Best Western Rewards reaches 20 million members and revenue linked to the program increased 9.4%
Best Western’s strategy is focused on investing in its infrastructure, technology, training, education, sales and marketing programs, according to the company.
“We are pleased with the direction the brand is moving,” said Best Western International President/CEO David Kong. “Our Descriptor Program ushered in the three best years of our company’s performance and we are seeing strong developer demand for our products.”
He added, “We continue to receive record recognition from the industry and our continued investments in distribution technology and marketing and sales programs are enabling us to be leaders in these areas. Our hoteliers are meeting and exceeding guest expectations through our I Care training and Design Excellence program, which are instrumental in building guest loyalty and the brand’s reputation.”