PHOENIX— HOTEL BUSINESS® has learned beginning Monday, June 24, Best Western International will launch its summer sweepstakes promotion “Sleep and Win” in conjunction with Shell Oil USA. Three television commercials have been produced and each will promote prizes including new cars, trucks and free gas. Prizes to be given away include five Jaguars, 10 Ford Explorers, 100 prizes of free gas for a year (up to a $1,200 value) and 3,000 $10 gas cards. During the Best Western “Sleep and Win” sweepstakes Shell gas card holders can get a 10% discount off their hotel room rate. The campaign runs through August 25. The television commercials will be aired on the four major networks: ABC, CBS, NBC and FOX, as well as cable stations, including CNN, UPN, TBS, TNT, USA, Discovery, BET, Lifetime, ABC Family, Weather Channel and Univision.— Stefani C. O’Connor
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