HILLARD, OH— Best Western has formed a marketing partnership with Team Rahal, a franchise member of Championship Auto Racing Teams (“CART”), and Shell Oil Products US and Motiva, LLC, in which it will utilize Shell driver Jimmy Vasser and the Shell Ford-Cosworth/Lola throughout the 2002 season to promote the Best Western name. Specificallly, the Best Western logo will be placed on the Champ Car of Vasser, the 1996 CART champion, throughout the 2002 CART FedEx Championship Series season. Best Western is complementing this relationship with a “Sleep and Win” sweepstakes at its more than 2,300 hotels in the United States and Canada. The instant winner scratch card can be obtained at time of check-in and includes prizes such as Jaguars, Ford Explorer and hotel stays.
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