PHOENIX— Best Western International is teaming up with the Association of Retail Travel Agents (ARTA) to undertake a series of “Town Hall Meetings” for U.S. travel agency owners stressing solidarity between the lodging arena and travel agency ranks. Entitled “Common-Sense Strategies in Uncommon Times,” the sessions will focus on giving agency owners practical tips on increasing revenues and cutting costs in the face of recent events and the resultant downturn in the travel industry. Best Western hotels in cities throughout the U.S. will sponsor the evening sessions as well as provide refreshments, while ARTA will coordinate the seminars. The sessions will be offered free of charge to agency owners, and ARTA has extended invitations to other travel agent associations and consortia to provide training and to take part in the events as well. At this time, the schedule for the gatherings— designed to educate travel agency owners about strategies for growing sales and cutting expenses— is as follows: Oct. 10 in Columbus; Oct. 16 in Las Vegas; Oct. 17 in Dallas, Phoenix and Indianapolis; Oct. 18 in Houston, San Diego and Nashville; Oct. 23 in Long Island, San Jose and Ft. Lauderdale; Oct. 24 in Washington, DC and Albuquerque; Oct. 30 in St. Louis; Nov. 1 in Seattle; Nov. 6 in Chicago; Nov. 7 in Detroit; and Nov. 8 in Louisville.
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