PHOENIX- For the first time in company history, Best Western is actively seeking customer feedback by launching the Guest Satisfaction Survey on their website. The survey is a result of the companys newly refined focus on quality.
At www.bestwestern.com, guests can click on the Guest Satisfaction Survey option and respond to a variety of questions regarding their stay. According to the company, the survey will be used to compile a complete cross section of typical guests and various lengths of stay along with their comments about the brand. (9/14/00)