PHOENIX Best Western International named hospitality veteran Bob Gilbert, to the position of vp/worldwide marketing and sales. Gilbert will direct Best Western s marketing efforts including advertising and will lead the company s global team of marketing and sales professionals.
Gilbert has over 30 years of hospitality and travel experience and has held key senior executive positions at Choice Hotels International and Disney. He most recently served as CEO of Creative Tourism, a management and marketing company for travel companies. (1/23/01)