WESTLAKE VILLAGE, CA— Best Value Inn is marking the fourth anniversary of its Brand Membership with the introduction of new team members and marketing programs designed to further enhance growth of the brand. As a result, 14 new sales support, reservation, marketing, and development people have been added during the past six months, and new promotional and advertising campaigns will kick-off this summer. The Value Club, the company’s frequent guest program, will be further enhanced with value-added incentives from national vendors, such as Thule, a car rack manufacturer. In addition, a national ad schedule has been placed in Arthur Frommer’s Budget Travel magazine and Travel America Magazine.
