Best Value Inn Gets Connected With Individual Chain Code

LAS VEGAS— At the annual Best Value Inn Membership Conference being held here, brand officials said the organization will have its own chain code for Internet bookings by early 2003. The new code— BV— will be accessible on Sabre Jan. 15 and Galileo Feb. 22. Sabre and Galileo are two platforms that realize over 80% of all Internet bookings. This move is part of the brand’s strategy to increase its Internet presence, as 50% of Best Value’s annual bookings are done via the World Wide Web.—Tony Garritano