LAS VEGAS Ramada Franchise Systems is clamping down on product quality, Steve Belmonte, president/CEO told attendees at the brand s annual conference, held here May 21-25.
As first reported in the March 21 issue of HOTEL BUSINESS. , Belmonte has planned to remove consistently failing properties from the Cendant-owned brand.
“You have been warned. Unless you renovate and become part of this commitment, you will not be part of this chain for very long,” said Belmonte.
The news drew applause from franchisees in attendance at the conference, which was expected to draw a record crowd here at The Venetian Resort, Hotel & Casino.
Belmonte also announced franchisees will receive a free one-year membership to the American Hotel & Lodging Association (AH&LA). (5/22/01) Ruthanne Terrero