MILWAUKEE Baymont Inns & Suites, a division of The Marcus Corp., has launched a number of new initiatives to further solidify the repositioning of the brand in the mid-priced segment and announced a number of new brand-building initiatives designed to move the brand into a leadership position.
The brands “Landmark” exterior redesign package already has succeeded in upgrading Baymont hotels curb appeal. New builds or the new Landmark redesign already account for a major portion of the Baymont system today, with the remaining existing properties scheduled for complete re-imaging by year-end 2003. Concurrently, a new interior design package, reflecting a more residential ambience, is being rolled out.
Baymonts focus is on the “high touch, high feel” guest areas of the hotel and is adding to the brands roster of amenties. Baymont is concentrating on the five “Bs” including Bed, Bath, Business, Breakfast and Benefits. Baymonts loyalty program, Guest Ovations, will be introduced to consumers during the week of January 22. (1/17/01)