ATLANTA— Bass shareholders have approved the company’s name change to Six Continents. The change, which will come into effect on July 30, was approved by shareholders at a general meeting on July 20. The new name received overwhelming support with less than 1% of shareholders against the change. As previously reported by HOTEL BUSINESS®, rights to the Bass name and its trademark red triangle were sold to Interbrew in August last year along with the Bass Brewers business. A condition of the sale was that Bass must cease using the name by August 2002.
