Bass Moves On Diversity Issue

ATLANTA- Bass Hotels & Resorts announced that newly named Presidentof The Americas, John Sweetwood has also been appointed the executive sponsor of Bass Diversity Initiative. To support the initiative, he will assemble a team of senior level executives to support activities across the company, which will include: seeking franchising opportunities with minorities; identifying high potential minority employees and directing advertising agencies to use minorities in production and creative when and where feasible. Bass Hotels is holding its annual conference October 5-7 at the Sands Convention Center in Las Vegas, and according to executives at the company, will be making a strong pitch to bolster its minority ownership during the event. (9/13/00) –Shannon McMullen