ORLANDO The ARDA 2001: Making Connections conference kicked off here this morning at the Marriott World Center with a general session updating attendees on political, marketing, and other key initiatives. The event, which features an ARDA Town theme, runs through April 25.
ARDA President Howard Nusbaum pumped up the crowd this morning during the first session saying: This year it is not business as usual, it s time for us to grow. He said that ARDA developed a new task force dedicated to promoting and providing information about the timeshare industry to consumers. He identified one of the association s key goals as bettering the industry s reputation and fostering its growth. (4/23/01) Kelly Wayne