LAS VEGAS— Timeshare is coming of age, according to American Resort Development Association (ARDA) President/CEO Howard Nusbaum. However, it still has a way to go before it is considered a mainstream vacation option. That’s why ARDA is focusing its efforts on consumer education and introducing new lenders to timeshare, he told HOTEL BUSINESS® at the 2002 International Resort Development Convention & Exposition being held here. “We need to do to a better job connecting the dots between someone getting up in the morning wanting to go on vacation, and making it known that timeshare is a great vehicle to do so,” said Nusbaum. ARDA has set up a Consumer Education Task Force headed up by Bob Miller, immediate past chairman of ARDA, to change the perception of timeshare as a niche product in the mind of the general public. He also indicated that for timeshare to continue its annual growth of 12% to 17%, new lenders need to be brought in, which is something that ARDA will focus on in 2002. Currently, Nusbaum said he is “pleased” to see lenders like “GMAC, GE Capital and Capital Source” involved in timeshare now. “But new players need to be introduced,” he said.
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