Attend any one of the myriad of hotel industry conferences and you’ll hear a reoccurring dialogue—the travel landscape is becoming increasingly complex, competitive and fragmented. Due to technology, the pace of change is increasing like never before. These observations are typically presented as challenges, but what if we looked at them as opportunities?
Expedia’s latest technology product launch, the Expedia PartnerCentral App for iPhone and Android, does just that. Designed to help hoteliers manage their business on Expedia anytime, anywhere, it helps solve the everyday problems hoteliers face. Launched this month, the app is Expedia’s latest iteration of a technology product that assists hoteliers in setting a strategic distribution strategy. Read on for solutions this product offers.
Solution: Use the app to access easy to use tools and actionable insights.
- Stay on top of reservations with up-to-the-minute booking information and notifications
- Receive real time alerts and insights on events taking place in your markets with an Activity Feed
- View and reply to guest Real-Time Feedback during their stay
- Stay informed 24/7 by using seamless fingerprint log in on devices that support Touch ID
- Create, optimize and renew promotions or join Expedia campaigns to target and attract travelers
- Benchmark performance against the competition using MarketWatch
- Quickly promote last minute inventory with Sell Tonight
Solution: Make it up on mobile.
More than 50 percent of mobile bookings are completed within two days of the stay. So create an attractive, last minute mobile rate. Expedia launched Sell Tonight earlier this year. This feature allows you to quickly and easily load rates and be immediately available to sell last-minute rooms across all our websites and gives you a sort boost on our Expedia mobile app and site. And Sell Tonight is one of the features on the new app, so we’ve heard feedback from hoteliers who are even loading last minute inventory during their commutes. Multi-tasking at its finest.
Solution: Go for global. Prioritize packages.
Use promotions to reach a targeted audience, like international or package. With further to travel, international guests stay longer. And data shows package bookings feature double the length of stay of standalone. The Expedia PartnerCentral app allows you to build your own promotion, or opt into existing ones with a few finger taps.
The app is free for download in the US, Canadian, UK, Ireland, Australian and New Zealand marketplaces for the Apple App Store and Google play. The app requires an iPhone running iOS 7 or higher, or an Android phone running OS 4.0.3 or higher and is expected to roll out globally by early 2016.
To request more information, click here.