FAIRFIELD, NJ Prime Hospitality Corp.s AmeriSuites chain is preparing to launch its first ever television advertising campaign on national cable stations. Featuring the campaign line, “Dont Downsize. AmeriSize, the 30- second commercial will be aired on leading cable stations including CNN, TNT, and Comedy Central beginning May 12 and running through late June.
The commercial was created by Primes new advertising agency, Yesawich, Pepperdine & Brown (YP&B), who also handles AmeriSuites new print advertising campaign, which will soon appear in USA Today, and other consumer and trade publications. (5/10/01)