NEW YORK- According to a recent analysis by PricewaterhouseCoopers Hospitality & Leisure Practice, guests at hotels across the country are receiving more amenities than ever.
It states that hotels add amenities to enhance the guest experience, to compete for top paying guests, to capitalize on revenue opportunities, and to respond to a rise in consumer expectations.
Some features that are new to the industry are: in-room fireplaces, in-room massages, “Welcome Back” gifts, a VHS/DVD player with a library of tapes and discs, fresh flowers and plants, a humidifier, butler, driver on call, menu with selection of up to 10 types of pillows, towel warmers, and in-room fax machines in sound-proof cabinets.
The hotel industry is also using fee-based amenities with their free offerings to increase revenue without raising room rates.
“Special spa services, such as in-room massages, and expensive hand-drawn baths are inventive ways for hotels to charge guests more for a room without raising rates, said Bjorn Hanson, global practice leader for PricewaterhouseCoopers. (10/19/00)