STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc.’s Aloft brand has arrived in New Orleans, following the completion of an adaptive-reuse project that transformed a historic building in the city’s Central Business District. The hotel is controlled by 225 Baronne Complex Subtenant, LLC, an affiliate of HRI Properties, LLC, and managed by HRI Lodging, LLC. Aloft New Orleans Downtown features 188 loft-like rooms, an active social scene and innovative brand-led programming, according to the company.
Located at 225 Baronne St., Aloft New Orleans Downtown anchors a new mixed-use complex within walking distance to New Orleans’ iconic Bourbon Street, the Mercedes-Benz Superdome, numerous offices, and the many jazz clubs, bars, and boutiques in the famed French Quarter. Hotel amenities include the W XYZ bar, an outdoor Splash pool, 24-hour fitness center and 2,500 sq. ft. of flexible meeting space. Fast and free WiFi is available throughout the entire hotel.
The mixed-use building also includes residences on floors 18 through 30, with a separate dedicated entrance and elevator, as well as separate amenities. The project is one of several adaptive-reuse projects for the Aloft brand in cities across North America, including Aloft Orlando Downtown, Aloft Tulsa Downtown, Aloft Dallas Downtown, Aloft Detroit at the David Whitney and Aloft Tampa Downtown.
“Aloft New Orleans Downtown will not only energize the city’s lodging market, but also attract a whole new generation of travelers seeking a stylish and approachable option in a great location,” said Tom Leonhard, COO & president of HRI Properties, LLC. “The successful transformation of the Baronne building has also contributed to the ongoing revitalization of the city’s Central Business District.”