DALLAS—Rockbridge and Crescent Hotels & Resorts have commenced on a multimillion-dollar renovation to Dallas’ historic downtown landmark, The Adolphus Hotel, a Rockbridge Portfolio property.
The hotel is undergoing a comprehensive, property-wide renovation that will modernize and vitalize the property while preserving its history, according to Rockbridge. The scope of the renovation includes the complete refurbishment of all guestrooms, public spaces and meeting spaces; the addition of a new 19th floor ballroom; construction of a seventh-floor rooftop pool and bar; introduction of a new luxury spa and fitness center; refreshment of the acclaimed French Room Restaurant; and the development of new dining and retail outlets.
The renovation of The Adolphus is being led by RB Hotel Development, an affiliate of Rockbridge, and local design firm Duncan Miller Ullmann (DMU). The Adolphus will remain open throughout the project.
“For over a century The Adolphus has been a crucial part of Dallas’ cultural fabric, hosting countless meetings, receptions and parties honoring all of life’s milestones,” said Rockbridge President and CEO Jim Merkel. “This renovation represents a renewal of The Adolphus’ historic role in Dallas culture and an expansion of its great legacy.”
“Every detail, large or small, will be designed to enhance the guest experience in an authentic, thoughtful way,” said Michael George, CEO of Crescent Hotels & Resorts. “The new look and feel will incorporate elements of its illustrious past while exceeding the expectations and desires of today’s most discerning travelers.”
The Adolphus has been a legend among America’s historic hotels since 1912, when beer baron Adolphus Busch—co-founder of Anheuser-Busch—answered the call of Dallas city founders to erect a luxury palace worthy of its city’s grand ambitions. Busch delivered Dallas’ tallest building at the time—a 23-story hotel of Beaux Arts architecture hailed by critics as “the most beautiful building west of Venice.”
Since then, The Adolphus has served as an icon of Dallas’ high culture, regularly hosting luminaries, entertainers and world leaders such as Queen Elizabeth II, the Vanderbilts, Oscar de la Renta, Babe Ruth and multiple U.S. presidents.