DALLAS— Accor Economy Lodging is expanding its “Red” campaign launched earlier this year for its Red Roof Inn brand into the late summer and fall, with a “Red’s Hot Deals” promotion that targets travelers with special discounts for hotel stays. More than 300 Red Roof Inn locations are participating in the promo, which runs though October 27th. Rates range from $29.99 to $49.99. The promotion is a tie-in with the new advertising campaign, “Red Knows the Road,” which features “Red,” the brands wild-haired travel icon. “Todays savvy travelers want to save money for both business and leisure trips,” said Carol Kirby, group evp/marketing for Accor Economy Lodging. “When you combine that trend with the competitive environment and reduced travel this summer, it is a timely promotion.”
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